Entries Tagged 'Domaining' ↓
November 13th, 2007 — Domaining, Link Baiting & SMM
Mr. Tropical is back after a short blogging hiatus. After I convincingly won the bet with Scoreboard (first man to 350 bloglines subs got $500 Cleveland Browns tickets), I was uninspired to write for a while. But you know what? I miss your guys’ snarky comments. I miss the glamour. And I miss all the action I get every time I post. So here’s an update with a little bit of everything!
1. I’ve update my niche social media site list. 5 new sites have shown me enough to join the exclusive club:
Check out the whole updated list here and remember to make submitting to niche social media sites part of your regular link baiting flow!
2. I have to say I’m a bit hurt no one has joined the Scoreboard Media Vegas Contest. I was promised that when I became a successful SEO I’d have groupies. So where are the groupies, I ask you? Where are my godd*mn groupies!?
3. The Domainersphere was rocked with scandal the past few days. I don’t fully understand all what went on or understand who’s at fault, but one thing I do know is every time I get really emotional about business I usually regret it afterwards.
4. Along with a few other smart folks, I’ve started a new company: DomainDev. Come check us out if you’re in Houston. We have a Ms Pac-man machine in our office.
October 3rd, 2007 — Local SEO, Domaining
August 16th, 2007 — Domaining
Yah’ll regular readers know that I’m pretty bullish about the value of premium generic domain names. In general, I believe the macroeconomics will drive the market up handsomely in the long term.
But after 6 months of budding domainer glamour, I’m beginning to see some signs of a minor slump. Signals: the really big domainers–the public companies–have sh*t the bed recently, with both Communicate.com and Marchex taking a small nosedive. Meanwhile, the results of the highly-hyped Domain Roundtable auction were somewhat underwhelming. A majority of the domains did not meet their reserve, which doesn’t bode well considering the staff tried aggressively to keep the reserves as low as possible.
So what’s up? Is all the domainer hype already beginning to fade? Have valuations leveled off? Why is the domaining industry in a minor slump?
Well, I can’t attribute it wholly to my SEO friend’s reasoning: “Domainers are cheesed*cks.”
I do however think the industry is going through a period of sh*t, the easy money’s over shock. When you buy a domain in 2001, park it, and its value rises 1000% over 5 years, you look pretty smart–really, the macroeconomic trend made you look smart.
We’re not going to get those growth rates in valuations any more though (maybe 20% a year, rather than 50-100% a year). And especially if you’re paying a retail price for a domain–or even a “fifth time wholesale/resale” price–you sure as hell better know how to SEO and make a quality, defensible, highly-monetized Web site… or good luck making your initial outlay back.
And there’s the rub. Domainers–in general–have no clue how to make a quality, defensible, highly-monetized Web site (at least, the Marchex’s and Communicate.com’s of the world don’t). They never needed to know how to before, so they never bothered to acquire that skill set.
Enter SEOmainers.
August 2nd, 2007 — Affiliate Marketing, Domaining, SEO
Today, let’s skip past SEO tactics and get right to the green. As I’ve blabbered about before, many SEOs lack common business sense. In no particular order, here are some tips I think are important for any SEO who is trying to be a better CEO.
1. Decide to make more money.
OK I don’t mean to sound like a speaker at a pyramid scheme “success seminar”, but goals are very important. As soon as your goal becomes “make $XX,000 per month”–as opposed to a goal of say, ranking #1 for a certain keyword, or getting 350 bloglines subscribers to your blog–you’re on a more focused track, and likely to make more money. Smart people tend to achieve their goals, the issue is picking the right goals in the first place.
2. Get a damn accountant.
Having an accountant do your taxes can be surprisingly cheap ($500?), but it is also surprising that a really good accountant can be hired for only a marginally more expensive price. Spend $1000 on a smart accountant who handles a lot of other entrepreneurs, and chances are he’s going to save you a multiple of the $1000 you spend. And a penny saved is a penny earned right? (Did I really just write that? Am I getting old or something?)
3. Depreciate asset purchases as aggressively as you legally can.
A lot of accountants don’t know how to handle depreciation on online assets such as premium domain names, and tend to be over-conservative when depreciating them. So if you’re investing in a lot of online assets, you may want to get an accountant who specializes in Internet business. But even if you have a “regular” accountant, find out how they’re treating depreciation of Web sites and premium domains that you purchase. According to this article, you may be able to depreciate over a 5 year schedule. One single premium domain could wipe out nearly all of your tax liability for the year. 
(Disclaimer: I am not a lawyer or accountant, do not take this as legal advice, consult your own accountant and lawyer before depreciating anything.) Just be aware of this issue, and use tax law–legally–to your advantage.
4. Raise your prices aggressively and periodically.
OK you may raise your eyebrows at this one, but the truth is a lot of people get “used” to earning a certain amount and then more or less live with that indefinitely. The reality is, online you can go from novice to expert in a specialty pretty quickly (i.e., you can go from novice SEO to pro in 12 months, and you can go from n00b affiliate to super affiliate in 12 months). So make sure to take stock of yourself periodically and try to figure out if you provide more value than you did before (and if so, how much).
Last month I had my business partner call all of the merchants we’re an affiliate for, and ask them if they can pay us a better rate. Guess what? Every single one said yes. Our largest merchant partner gave us a 10% across the board increase. (We’re doing good volume, so they want to keep us happy.) It was probably the most profitable 5 minutes in our company’s history, a short, painless phone call made us an extra five figures this year.
If you perform a service, I think this tip is even more important. Are your prices the same as they were last year? Do you have more clients this year? If so, demand has increased and you should raise your prices. Are you better known this year? If so, your reputation has increased, and you should raise your prices. When a client knows you and likes you they won’t be angry that you’re asking them for more money. They will simply look at the new price and ask themselves if the value is still there, and if it is, they will pay you the new amount. Trust me, they would rather pay you marginally more than go to the bother of finding another provider, who may or may not be a scam/idiot. Another interesting thing is that increased pricing generally leads to increased value perception; you may find that you actually attract more–and better–clients with higher pricing.
If you’re an employee, you should also be aggressively (but politely, and intelligently) asking for a large raise periodically. The difference in the value created between a first year SEO and a second year SEO is huge–as should be your pay raise. If the value you create has doubled (and your boss is smart enough to recognize that), you’ll be able to negotiate for a lot more pay. So do it. Disclaimer: a lot of bosses are stupid, and won’t recognize value. In my experience, most employees also fall into two camps–those who wildly underestimate their value, and those who wildly overestimate their value. Make sure you fall into the third camp.
5. Get a personal assistant.
If you’re creating a lot of value, at some point you have to do what you can to remove low-value activities from your daily work. The best way to do this is to a) outsource what you can (design, programming, etc.), and b) get a personal assistant for other sorts of tasks (research, pick up dry cleaning, etc.) Bonus points if the assistant is hot and wears skimpy clothing. I actually have a “virtual assistant” who lives in another country and would pretty much hate my life if I didn’t have him (and I would get less done and make less money).
Anyone with other good business tips for SEOs, feel free to comment!
July 18th, 2007 — Domaining
(OK, first off, Mr. Buffet didn’t recommend you invest in domain names. But I think if he spent time researching the domaining business, he would recommend you invest in domain names. Read on.)
This post at Domain Name News reinforced a lot of my ideas about domain name investing. The article makes a lot of parallels between stocks and domain names, what would be a “growth vs. value” play, sale multiples, etc. Great primer, go read it if you haven’t yet.
I would like to take the parallel a bit further though. There are good stocks and bad stocks; there are short term plays and long term plays. In my opinion, premium generic domain names are superb businesses that will deliver superior returns over the long term. What do I mean by the term ’superb business’? Think of the type of business Warren Buffet would buy (Coca-Cola, Gillette), and compare that, to say, a random premium generic domain name: SavingsAccount.com (I have no idea what’s there or who owns it, it just popped to my mind as an example of a premium generic).
- Excellent brand equity: Mr. Buffet understands that a brand name built up over many years has an intrinsic value that will drive sales for years to come. (People know Coca-Cola because of 50 years of advertising. People will buy Coca-Cola for another 50 years.) Now, SavingsAccount.com hasn’t spent billions of dollars on branding BUT the .com extension itself has been branded by thousands of other people, media channels, and companies–and that branding is built in to SavingsAccount.com regardless of whether the owner spends a dime on advertising. Intrinsic, strong branding? Yummy.
- High profit margins: Mr. Buffet invests in companies that generate a lot of cash, rather than companies with unrealized “potential”. A parked premium generic domain name is going to have negligible expenses (yearly registration), and if it’s truly premium, will yield revenue from type-in traffic which dwarfs that expense. If your yearly registration expense is $6.95 and CPC revenues for the year total $700, that’s a 99% profit margin. Pretty sick. Now, if you’re paying for the domain on the retail end (after 4-5 domain wholesalers have bought/sold it), you probably have a lot of money tied up into that asset. But that’s a one time capitalization (which can probably be depreciated), and the cash flow is recurring. Morover, if you’re on the retail end, you’re probably developing the domain name–and in that case, affiliate sites, e-commerce outfits or arbitrage plays will likely yield high margins as well.
- A competitive “moat” which protects the business: Mr. Buffet likes to find businesses that are not only profitable, but which have a “moat” around this profitability. (Otherwise, he wouldn’t feel comfortable holding onto the business for 10 years as industry conditions change.) For instance, take Coca-Cola: the worldwide distribution network they’ve built would probably take decades, not years, to profitably replicate. Also, consider this scenario: RC Cola tweaks their recipe so that a majority of consumers prefer its taste to that of Coke. Do you think that scenario would cripple Coca-Cola? I’d be surprised if that would even make a small dent in Coke’s market share. That’s a moat. With premium generic domain names, their very nature gives them a moat. There is only one SavingsAccount.com, and chances are, in 10 years the .Net registry won’t be branded to the level where SavingsAccount.net would get anywhere near the type-in traffic that the .com gets. I suppose the plural version (SavingsAccounts.com) could pee in the “moat” a little bit–but that’s the worst-case scenario–one other guy to compete against.
Now, by the way, some the preceding attributes would only be characteristics of premium generic domain names–remember that typos, .Info’s, etc. wouldn’t necessarily be great long-term investments. (Yes, some people have made a ton of cash off these other extensions–I respect that there is more than one way to successfully invest. But it isn’t the Warren Buffet style.)
And don’t just take my word for what Mr. Buffet would recommend: check out this list of famous quotes from the Oracle of Omaha and tell me they don’t apply to investing.
“Risk comes from not knowing what you’re doing.”
If you’re new to domaining, but want to get started, I’d recommend you read all you can for a few months before dropping a few large on your first names. (But don’t wait too long to get your feet wet–in another year prices will have risen 30% 
)
“Wide diversification is only required when investors do not understand what they are doing.”
Some people think that premium domain prices are so high they can’t possibly go any higher. People in the know–like Frank Schilling–are still buying. Why invest in the S&P when you can get a 30%–or 200%–return on your domains?
“A public-opinion poll is no substitute for thought.”
See preceding quote.
“It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.”
Better to buy a fairly priced premium .com than to buy the equivalent .Net (even if it’s really cheap). In the long run, the .com will appreciate soooo much more.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Don’t lie, cheat or steal. And if you have a “crazy idea” run it by some smart friends and then sleep on it before acting. (OK, this applies to most any business.)
“Our favourite holding period is forever.”
If premium generics are increasing in value 30% a year, why would you sell for what seems like a good price today (double the value?) when you could hold onto it for 10 years and quintuple the value?
“I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.”
No need to take risks on odd extensions like .mobi’s, or odd-sounding names that might or might not flop. Stick to premium .com’s that you know will appreciate.
“We believe that according the name “investors” to institutions that trade actively is like calling someone who repeatedly engages in one-night stands a “romantic”.”
If you’re constantly having to buy/sell/trade your domain name portfolio, you’re either not buying the right names, or you’re simply selling too often. Transactions have built in costs (time, escrow fees, etc.) and most of your time should be spent researching, not dealmaking.
“We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.”
See the wave of hopeful (desperate-seeming?) investing in .mobi? Be fearful.
And now for the application: Yes, the underlying economics are in your favor, so you can make mistakes and still be successful. We work in a great business, such that even if you overpay for a name by 50%, you can just hold onto it for 3-4 years and still double your money. But there’s no reason to be stupid–you’re going against pro’s who’ve been in the space for 10 years, and meanwhile there are new wannabe-domainers (who read a Business 2.0 article or something) coming into the fold all the time. More sharks in the pool, and slightly less room for mistakes. Be smart in how you conduct your domain investing, the Buffet way:
- Buy wonderful domains at fair (or cheap) prices. For long term appreciation, it is probably better to buy a truly premium name at a fair price, then to buy a non-premium (but decent) name at a cheap price.
- Buy and hold. Then hold some more. A premium generic domain’s value grows in the double digits annually. Say you bought in for 100k and now someone wants it for 250k: it would feel good to bank it, right? On the other hand if they’re offering 250k now, in three years someone else will probably offer 500k or 1M.
- Remember that the most powerful word in your vocabulary is “no”. Do fewer deals–but better deals. Sell a wonderful name only if the multiple someone is willing to pay is ridiculous. If it’s only a mildly attractive offer, why bother? Conversely, if 50% of your target domain acquistions end up saying “yes” to your offers, you are probably offering too much. Most of your time should be spent in the research phase (or getting yelled at for your lowball offers).
p.s. After all this, you’re probably thinking that I have a gigantic man-crush on Warren Buffet. Guilty as charged, I love this guy.
July 11th, 2007 — Domaining
Maybe it’s just that I personally have been following the industry more, but it seems to me that domaining–and the accepted value of premium generic domains–is finally coming completely into the mainstream, as evidenced by several recent articles about domainers in MSM publications, the momentum of domainer conferences and auctions, and the maturation of the domainer blogosphere. I think this happened with SEO sometime last year, but 2007 is the Year of the Domainer. (Of course, you still see some idiotic MSM articles about both domaining and SEO, but don’t hold your breath for that to change anytime soon.)
I myself will have a big announcement concerning my involvement in this space in a few weeks, so stay tuned.
Meanwhile, some interesting links I’ve come across lately, in case you don’t have your domaining white belt yet:
And in case you want to tune in more to this space, here’s a handy list of domainer blogs that I subscribe to:
June 21st, 2007 — Domaining
I find these sorts of posts to be mind-boggling. I think we’re in an odd time where premium domain names have shot up in value so much in such a short period of time, that even some domainers are saying “Can they possibly go any higher?”
Scotland.com $1,000,000 - Nope, Wow, nice name. But I have a gut feeling, crickets will chirp. I think it is worth it but this is the wrong place to auction it off.
Seniors.com $1,000,000 - Nope, Do old people use computers? I think this one is too high.
ComicBooks.com $500,000 - Nope, Where is Marvel? Someone should broker this sale.
Premium, 1st-tier vertical domains are like Manhattan real estate. They aren’t going to lose value year-over-year. God ain’t making Manhattan any bigger and He sure ain’t making a second Scotland.com. In 2009 these prices will seem laughably cheap, just like NYC real estate prices in the ’80s now seem.
Considering domainers as of yet haven’t grokked the synergy between SEO and keyword.com, it’s not surprising that much of the perceived value remains hidden. Now who wants to give me 12M in funding to start a hedge fund?
May 14th, 2007 — Domaining
My love affair with domaining continued last week as I made my largest ever (self-financed) domain purchase. I think I got a really good deal on it, based on the fact that we will be developing it. (Valued in reference to its pay-per-click earnings, you might say we overpaid–but we didn’t.)
Anyway, I think being an experienced SEO and affiliate marketer gives me an edge as a domainer–I am able to see value where many domainers wouldn’t (for instance, I know that .org’s and .net’s get the same ‘SEO bonus’ that .com’s do, making their normal sale value–10-20% of the .com version–relatively desirable if you actually plan to develop rather than park). This competitive webmastering experience also allows me to avoid drinking the Domainer Kool-Aid. Yep, I think domainers as a bunch often believe what they want to believe, even in defiance of reality (the same could be said of SEOs of course!). Well here are four often-accepted lies that domainers tell themselves, which this SEO is calling bullsh*t on:
- Type-in traffic numbers are higher than you think, and growing. OK before you domainers launch your SCUD missiles at me, I do admit that with the REALLY big domains (e.g. Cars.com) certainly there’s a lot of type-in traffic. Not sure what the ratio is to search traffic, but of course for every 1000 searches for [cars] there is a certain fraction of that number typed into the URL bar as Cars.com. This fraction may also apply to 1.5-tier domains (e.g. UsedCars.com) but in my experience it does not apply to 2nd-tier domains (e.g. OhioUsedCars.com). As far as trends go, I think the facts are pretty simple. Most users stop typing something.com in the browser URL bar after they’ve used the Net for 6 or 12 months. Really, there is no reason to ever type in something.com once you have used Google. Yes, there will always be incoming (dumb) Net users, but in future years most of the new Internet users are going to be in the developing world (and thus harder to monetize). In America, nearly everyone who ever will use the Internet is already using it–and very few of us don’t know how to use Google.
- Type-in traffic converts better than search. OK so not only is type-in volume generally overhyped, its quality is lower than what’s normally stated. Richard Ball from Apogee Search covers this well here, the short version is that studies touted as proving type-in converts better than search are often lumping type-in, bookmarks, and other forms of traffic together (often referred to altogether as “direct navigation”). Of course bookmarks convert extremely well, and that skews the numbers upward. As far as how well the type-in traffic converts, the jury’s still out.
- Dot-mobi is the next dot-com. Well let me start off by saying I believe .net’s and .org’s are undervalued, which Brian Provost explains in-depth here. So the idea that a .mobi goes for as much or even more than the equivalent .net or .org is my first clue that the dot-mobi values are way overheated. Yes, I understand the concept of long term speculation in the mobile space, but even if we accept that mobile web usage is growing (from its current anemic adoption rate it in the US), it’s not yet even widely agreed that we will use .mobi extensions in mobile URLs! (as opposed to using mobile.domain.com or just having one universal URL where browser sniffing serves you a mobile version of a site when it detects you’re using a mobile device). Unfortunately, with dot-com prices sky-high right now, less-capitalized speculators are turning to this extension hoping for a huge long term upside, and of course the current dot-mobi owners are all-too-willing to feed the hype. I guess this myth is OK, I will keep buying up the good .net’s and .org’s and will laugh all the way to the bank.
- “Web 2.0 Communities” can be built automatically across huge portfolios of parked domains. As I explained in an earlier post I think Demand Media’s “Web 2.0 parking” plans are going to fail miserably. Basically, the plan is that with the push of a button you can transform your parked domain into a “Web 2.0 community” by pulling content from some different sources (eHow? wikipedia?), branding it according to the domain name, mixing it with user-generated content that the visitors provide, and interacting on the back-end with all the other domains for purposes of monetization and cross-promotion. Domainers want to believe that it will work because it solves the ‘development problem’ (how can you develop your domains if you own 10,000 of them?), but there are many trends going against it, and neither the SEO economics (thin, low-value-added, partly-duplicate content) nor community economics (the 1% rule, the fact that most community sites fail) bode well for its success.
Well I would enjoy it if a domainer would take the bait and write The Top 4 Lies SEOs Tell Themselves. In the meantime I think you smart SEOs are seeing the synergy between domaining and organic search. Just make sure you don’t drink the Domainer Kool-Aid!
April 16th, 2007 — Domaining
My obsession with defensibility has led me into the exciting world of domaining. I enjoy getting into a new community of web entrepreneurs who think differently (and largely make more money) than SEOs.
One of the recently hyped upcoming developments in domaining is the advent of “Web 2.0 parking”, where Demand Media seems to be the major player right now. The business case is explained fully in The Death of Domain Parking and the Birth of a New Vertical Web 2.0 Empire at Daily Domainer (a good blog to add to your Bloglines, btw), but this quote is the synopsis:
- “What if we could equip one single domain with a powerful Web 2.0 community software that turns one-time visitors into regulars?
- What if we could then duplicate that domain’s software over thousands and hundreds of thousands of domains at the click of a button?
- What if these domains could automatically brand and customize themselves according to their visitor’s perceived preferences and expectations?
- What if these domains could interact with each other on the back-end to transfer content, users and ads among each other?”
Now, Richard Rosenblatt obviously isn’t a dumb guy, and Demand Media has a large and valuable domain portfolio to leverage (and many customers to resell to, via eNom, which they own). A lot of people think what he’s doing could revolutionize domain parking (even Frank Schilling seems to like them). Of course, domainers are famously lazy, so I think they’re going to naturally favor any potential idea that involves button-pushing over manual development (manual development does not scale when you own 300,000 domains).
But frankly, I’m not sure that everyone’s really thought this through; when you get down to the details, there’s a lot of factors working against this model.
- Only domains with 1000+ daily type-ins have the right economics to be a community. If these guys know about communities, surely they’re familiar with the 1% Rule: if you get a group of 100 people online then one will create content, 10 will “interact” with it (commenting or offering improvements) and the other 89 will just view it. So how do the economics work with a domainer’s 7,000 domain portfolio, most of which get a few type-in’s a day? (hint: it won’t). The only domains that would be sustained by this system are those that get 1000+ daily type-ins (think mortgage.com, baseballcards.com, etc.) and these types of domains certainly should be manually developed anyway.
- The vast majority of “user generated content” sites fail. For every Digg or Reddit out there, there are hundreds (thousands) of Web 2.0 community type sites which failed to gain critical mass. Why can’t anyone compete with eBay? New buyers go to where existing sellers congregate (eBay), and new sellers go to where existing buyers congregate (eBay). In a longtail world, most community congregates around the head. For those communities that have succeeded, they have usually spent a ton of marketing dollars into launching them, and those low on funding have put a lot of sweat equity into convincing friends into posting and commenting in the early days to “get things going”–not exactly a “park and forget” strategy.
- Real communities do not survive, grow or thrive without a lot of moderation. How well would WebmasterWorld do without moderation? How about Craigslist–the spam there is bad enough, would you still use it if the spam were 100x worse? (which it would be, if they didn’t spend a ton of time moderating it). Successful communities put a ton of man-hours into moderation–which is why the ROI on developing and maintaining a community is (usually) alarmingly low (yes, there are exceptions). Again, it’s not exactly a “park and forget” strategy.
- Reprinting and repackaging existing content is not conducive to gaining search rankings. Many domainers continue to amaze me again and again with their lack of basic SEO knowledge. (Then again, they may laugh at my lack of knowledge about domaining ) You’re going to draw content from eHow again and again, and each site that does it will get well-indexed and rank? I don’t see it. Ditto if you try importing and remixing content from Wikipedia or Topix. Yes, Answers.com can do it, but pretty much everyone else scraping and re-using content has a limited lifespan in the non-supplemental index.
Now that I’ve trashed this model, you may ask me what my alternative is? Sorry to say I don’t have the answers As for my own portfolio, I’ll continue to develop anything that gets serious type-in traffic to maximize value, taking advantage of the reinforcing effect a good domain has on SEO; meanwhile, for those domains that don’t get serious type-in, I park ‘em wherever I have the best CPC rev-share deal.
What are your thoughts? Does the “Web 2.0 Domain Parking” model have legs?
March 19th, 2007 — Domaining, Places, SEO, The Dream
I usually consider “What I’ve been doing” posts to be boring and egotistical, sorry you’re getting one anyway!
Conferences
- Last week my company had our annual board meeting–on a Hunter 305 sailboat. The corporate strategy for ‘07 was nailed down, and we also got certified for coastal cruising by the ASA. Score.
- March 31st 2007 is the Delhi SEO Meet. I’ll be in attendance with my partners-in-crime Brian Thibault of Convert Up and Rich McIver of Biz Niche Ltd. We’re going to stay the week and see the Taj Mahal (thanks to Pankaj for playing host and tour guide!) If anyone lives near that part of the world or just wants to see India I highly recommend attending, it is going to be a fantastic opportunity to network with Indian web service providers and many familiar faces from DigitalPoint.
- 2nd week of April is Search Engine Strategies in NYC. I’ll be speaking with several cool folks on the social media panel, stop by after and say hi!
Domaining
- As you may or may not know, many smart and aggressive folks from the SEO side of things are seeing the huge potential of domaining (and its synergy with SEO and branding). I myself am beginning to dabble a bit, and I found How to: Get Started As a Domainer @ Aviva Directory to be a good resource for SEOs/n00bs/intermediates. It goes in-depth into several buying, financing and monetization strategies and also has a helpful toolset of links at the end.
- I also just got my first issue of Domainer’s Magazine in the mail (for free!), and was pleasantly surprised with the quality. In my opinion domainers are the rock stars of Internet marketing, and again let me reiterate I think SEOs should be looking into domaining if they want to maximize their ROI on future projects… a premium domain + SEO/linkbaiting skills is a case where 1 + 1 = 3.
Special Surprise
- I lied, there is no special surprise, this is just a lesson to remind you that it is an accessibility and marketing imperative that your blog post deliver what is promised by the title (otherwise the reader gets disappointed and your brand is adversely affected). So don’t call something ‘The ultimate guide’ unless it really is ultimate, and don’t call something the cold war if it’s just a friendly bet, not Russia vs. the USA in an arms race.