My Predictions for 2008

On the heels of some other guy’s, I give you my own…

  • Linkbaiting will not jump the shark. It’s here to stay. Online and Off-. Forever. Naysayers, please fast forward to 2026 — will Cosmopolitan publish “Collected Thoughts from a Writer on How to Have Sex Better” or “33 Ways to Drive Him Wild and Make Your Bedroom Sizzle?” Now, linkbaiting may get a bit more refined–no more publishing “The Geek’s Guide to Losing Weight” on your spammy dental plans affiliate site (*ahem*)–but good, baity content is the foundation of successful publishing, and that ain’t gonna change in 100 years.
  • Premium content will gain more momentum. OK, I already made this prediction six months ago, but I’m sticking with it. Aaron Wall’s switch to a premium model seems to be going well, SEOmoz’s “PRO” is gaining steam, and, outside our little SEO-sphere, I’m still addicted to the paid content at
  • Tropical SEO will post a total of 9 times. Hey, I’m just being honest. Besides, my not posting is really my way of sending you the message that working on non-revenue-producing activites is overrated.
  • Niche social media sites will reach critical mass. It’s already happening, of course. Once these guys start sending 500 referrals instead of 80, SEOs will start spamming en masse.

I’ll admit my predictions are pretty much gimme’s… what can I say, I’m conservative by nature. But feel free to rip any or all in the comments.

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#1 workhard on 03.08.08 at 5:10 am

Excellent blog, thank you for your hard and great work.

#2 benny on 03.09.08 at 12:35 pm

I hope this does not lead to more spam! Social media sites are the next wave in social shopping

#3 Hawaii SEO on 03.10.08 at 12:24 am

I predict Google will integrate a URL shortening application into the Toolbar so they can better track and credit all the cool links posted in social media networks. (Sign of the apocalypse?)

#4 Wing Yew Lum on 03.12.08 at 7:05 pm

I’ve read this blog for awhile and wanted to pass on my well wishes with your new venture.

Wing Yew Lum

#5 jexley on 03.13.08 at 12:34 am

I predict that I’ll have ruined myself on Social Media sites by the end of the year, and will alter my marketing schemes to target fat housewives in the checkout line. Hubba hubba.

#6 acme39 on 04.10.08 at 9:19 am

Linkbaiting is and pretty much always will be where the real payoff is in SEO.

#7 SolarDave on 05.14.08 at 11:22 am

I think link bait is here to stay, but I think we are going to see Google define it more - like oatmeals widgets gone wild post.