Digg’s “Florida Update”: Digg Anti-Spam 1, Linkbaiters 0

If you’re a n00b in the SEO world, you may not know about the Florida Update–basically, it was the single day in history when Google rolled out a new algo and thousands of SEOs said to each other, “Dammit, Google finally got smart.”

Well, as the latest Digg update rolled out, thousands of SMOs/linkbaiters reacted by saying–angrily, long-windedly, and periphrastically–”Dammit, Digg finally got smart.” (See a concise summary of the new changes at SEL.)

The good news is, we SMOs & linkbaiters still have dozens of other social media traffic sources, which, as long as they stay “medium size”, won’t roll out anything like Digg’s Florida Update. Meanwhile, a lot of the heavy users leaving Digg will juice the membership at alternatives like Mixx and Tweako. No need to cry or get angry. Come up with a Plan B, move on, evolve. Digg had peaked anyway.

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#1 jexley on 01.24.08 at 10:37 pm

Personally, after I get over the initial shock of something I’ve been sort of exploiting wising up, I’m actually pleased that it’s going to be a bit harder as I know that the challenge will up my skills.

I know, I know, it’s hard to tell the phone bill and my mortgage how much I love a challenge, but I’m sure you know what I mean. Heh.

#2 John Lessnau on 04.22.08 at 10:47 am

Andy, Great take on the changes at Digg. I’d love to hear your thoughts on Ning and the marketing opportunities it may or may not offer.