Tropical SEO Updates: Conferences, Domaining and a Special Surprise!

I usually consider “What I’ve been doing” posts to be boring and egotistical, sorry you’re getting one anyway!

Conferences

• Last week my company had our annual board meeting–on a Hunter 305 sailboat. The corporate strategy for ‘07 was nailed down, and we also got certified for coastal cruising by the ASA. Score.
• March 31st 2007 is the Delhi SEO Meet. I’ll be in attendance with my partners-in-crime Brian Thibault of Convert Up and Rich McIver of Biz Niche Ltd. We’re going to stay the week and see the Taj Mahal (thanks to Pankaj for playing host and tour guide!) If anyone lives near that part of the world or just wants to see India I highly recommend attending, it is going to be a fantastic opportunity to network with Indian web service providers and many familiar faces from DigitalPoint.
• 2nd week of April is Search Engine Strategies in NYC. I’ll be speaking with several cool folks on the social media panel, stop by after and say hi!

Domaining

• As you may or may not know, many smart and aggressive folks from the SEO side of things are seeing the huge potential of domaining (and its synergy with SEO and branding). I myself am beginning to dabble a bit, and I found How to: Get Started As a Domainer @ Aviva Directory to be a good resource for SEOs/n00bs/intermediates. It goes in-depth into several buying, financing and monetization strategies and also has a helpful toolset of links at the end.
• I also just got my first issue of Domainer’s Magazine in the mail (for free!), and was pleasantly surprised with the quality. In my opinion domainers are the rock stars of Internet marketing, and again let me reiterate I think SEOs should be looking into domaining if they want to maximize their ROI on future projects… a premium domain + SEO/linkbaiting skills is a case where 1 + 1 = 3.

Special Surprise

• I lied, there is no special surprise, this is just a lesson to remind you that it is an accessibility and marketing imperative that your blog post deliver what is promised by the title (otherwise the reader gets disappointed and your brand is adversely affected). So don’t call something ‘The ultimate guide’ unless it really is ultimate, and don’t call something the cold war if it’s just a friendly bet, not Russia vs. the USA in an arms race.

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