Greg Boser has a very good point in this post: why is it that every time Diggers–or social media marketers–discuss digg-spamming, they always point to the “stumbling, stupid SEO jabroni”?
If someone is spamming social media, they’re a stumbling, stupid SMM jabroni. Stop throwing all the trash into SEO’s side of town, its getting old!
But something else caught my eye with Greg’s post. He seems to have no respect for what some good solid digging can do for your organic effort!
Digg (on behalf of a client) that rarely produces anything more that a short-term flood of traffic, and almost never has any direct impact in terms of helping a site rank for prominent phrases that people are actually typing into the little white box.
Six months ago I would have wholeheartedly agreed with this statement.
That was before I took a low-value-add, high-profit-margin, hopelessly-thin affiliate site, and digg-baited the piss out of it. 12 weeks and 6 Digg homepages later, I was looking at 6 (unimportant) traffic spikes–but hundreds of trusted links. Links from authoritative domains like MSNBC.com and Lifehacker.com and Oreilly.com. Links I would have drooled over back in the days when I was a pure organic SEO guy and laughed at “silly social media crap-traffic builders”.
Mr. Boser, I can assure you that these short term floods of traffic had a very direct impact in terms of helping my site rank for prominent phrases that people are actually typing into a little white box.
Which brings me to two self-evident truths:
- Digg is a huge weapon for organic SEO. You may not like Digg, you may not want to use Digg, you may suck at using Digg. But the bottom line is, if you’re not using Digg (and the like), you’re giving up your cheapest and best link building weapon… and a guy like me is going to outTrustRank (and outrank) you sometime in 2007, working on a tenth of your organic SEO budget.
- SEOs and SMMs may not like it, but their job descriptions are going to be hopelessy intertwined from here forward. Smart SEOs will be using social media marketing in their link and trust building efforts, and SMM’s–especially the bad ones–will continue to be identified with SEOs (and in all reality, I’ve never met an SMM who wasn’t related to SEO somehow; though the best ones are careful to hide the fact).
But is this really even news? SEO has long since ceased being “just SEO”, we added usability, conversion optimization, business strategy, and even “marketing” to our job description long ago; just put social media marketing to the list.
Let me conclude by saying, if you’re entering the organic affiliate wars where I play, you’d better bring your Digg nukes
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