Niche Social Media Sites Come of Age; 4 New Ones to Watch

My list of “niche social media sites that actually send traffic” is one of the most popular pages on this blog. I know I visit it at least twice a week (whenever I do a link bait launch), so no surprises there.

I already updated it once, and I am happy to say, today I have four more new sites to add:

1. Sphinn (Search Engines & Online Marketing)
2. PlugIM (Online Marketing)
3. Sk-rt (Lifestyle)
4. DNHour (Domaining)

Some of these have more traction than others (Sphinn already has a very active community), but I’m willing to add some smaller ones–like DNHour–if they’re getting submissions every day (from more than one submitter) and are sending some referrals (hey, you gotta bring home the bacon).

I highly recommend bookmarking my list and submitting every new baity piece of content to at least a few of them. Just like you shouldn’t build an entire business off of organic Google traffic, you shouldn’t build a social media strategy entirely around Digg (or StumbleUpon/Netscape/Reddit/Delicious). Instead, build the strategy around niche social media sites and blog coverage, and treat any success on The Big 5 as gravy. Depending on your niche, the traffic from these niche sites could surprise you (Tweako and DZone, for instance, can send a few hundred uniques if you hit the right angle.)

As always, if you know of any successful niche social media sites I’m not listing, leave a comment. Don’t bother telling me about a new one that lacks a decent-sized core community and doesn’t send any referrers… for each of the 29 sites in my list, there are a hundred abandoned or soon-to-be-abandoned attempts.

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