Step 1. Acquire $X00M worth of premium generic and local domains
Step 2. Plan a giant gray hat SEO play which Google is likely to be hostile to
Step 3. Do not hire a knowledgeable SEO to review such plan
Step 4. Implement plan
Step 5. Watch stock tank
Step 6. ??????????
Step 7. Profit!
note to Demand Media: it’s not too late to hire one of these guys and give your 100,000 domains a prayer of staying indexed in the Google
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3 comments ↓
Must admit I LOVE the current Marchex strategy because of what it’s done to the stock price.
Been a heavy buyer at every $0.25 move below $10 and will carry on down to (I hope it gets there) $5.
Also, can you believe that the company employs 285 odd people!
Can you imagine how many useless/waste of time meetings they all have?
The company most probably has a person (or even a dept.) to come up with stupid titles, you know like Senior Acting Vice President in charge of Corporate Compliance and Strategy.
I’ve been arguing for some months now that the problem with ‘creating content’ for websites is that it’s actually hard to do right, or rather not hard but takes a lot of time and qualified people to write/construct it.
Take this site for example, when Andy writes a great article you think he does it in 30 mins? I’d bet it takes him some while to think/research/write/check/re-write/publish etc and this is only a very small site (size wize, not traffic which I assume is pretty good).
Frank S. had a post a few months back when he challenged people to see if a site on car wheels was spam or not. Yes, it looked good but if you read the copy it was basically complete key-word heavy crap.
Now, if your gameplan is to get someone on your site and get them off via a click then fine but that’s not the way to create a viable long term business for that site. At most it will create small $ over the year but with economies of scale (say you own 1,000s or 10,000s of sites) it all adds up.
So all these domainers who think they can ‘develop’ their domains into viable web properties where people bookmark and re-visit are in for a big shock.
The only way to do it in my book is to employ qualified people but they cost money, money which most don’t have or want to invest.
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