Ask.com Beats the Crap Out of Google with New Privacy Features

From the SEW Blog:

Ask.com has developed AskEraser a tool that will allow you to wipe your search history and will be launching it in the near future, according to their press release.

“Searchers will have easy access to AskEraser and can change their privacy preference at any time. Once selected, searchers’ privacy settings will be clearly indicated on search results pages so they always know the privacy status of their searches,” the press release stated.

“As search and other online services progress, it’s important for our customers to be able to trust that their information is being used appropriately and in a way that provides value to them,” said Peter Cullen, chief privacy strategist at Microsoft. “We hope others in the industry will join us in developing and supporting principles that address these important issues.”

Anonymize logs in 18 months and reduce your 500 year cookie length? That’s a joke, G. Or what, do I look like a giant sucker to you?

p.s. did I call that one or what? Who knew Ask.com and MSN search executives read TropicalSEO? Of course, before we start calling Yahoo or MSN The Privacy Engine, let’s remember this little incident. Still–progress. Congrats, MSN and Ask, you officially just beat Google in one aspect with real innovation!

Did you enjoy this article?

Don't forget to subscribe to the Tropical SEO feed!